MTN Business has just launched its new ‘Welcome to the New World of Business’ campaign across multiple media channels, including television, digital and print. The campaign was created by lead agency MetropolitanRepublic, together with Aqua Online and Switch, and uses the story of coffee as a backdrop to show how integrated technology from MTN Business […]
After a stimulating creative pitch for the Nando’s advertising account, which saw four of South Africa’s top agencies go head-to-head, the business was awarded to MetropolitanRepublic. Nando’s Chief Marketing Officer, Mike Cathie, confirmed the appointment of the agency: “MetropolitanRepublic’s strategic and creative presentation was extraordinary. It was a unanimous decision that the agency understood the […]
Pets.org.za is a non-profit organisation that makes a meaningful contribution to the wellbeing of dogs all over South Africa. Each year the shelters they set up provide sanctuary for thousands of animals that are either injured or lost as a result of people letting off fireworks.
FNB’s newest brand commercial is a modern-day fable that demonstrates their philosophy of helpful innovation, in hopes of inspiring South Africa’s next generation of innovators.
Over the past six years, the Hippo character has firmly established his presence in the South African advertising landscape with adventurous quote-finding excursions and even an ’80s rock anthem explaining why you need his services. Now, hippo.co.za has upped the ante by launching a fresh, game-changing campaign that encourages consumers to compare quotes before they […]
MTN has been named the most valuable brand in Brand Finance South Africa’s recent report on the Top 50 Most Valuable Brands. According to the report, the Top 50 most valuable brands are worth almost R300 billion, a substantial share of the 400-plus listed companies on the R9 trillion combined JSE market cap. The report […]
Brand Finance South Africa recognised First National Bank as SA’s Strongest Brand in their report of the Top 50 Most Valuable Brands. According to the report, FNB’s solid performance can be attributed to a focus on brand appeal and a commitment to providing a better banking experience by establishing itself as a leader in innovation. […]