International roaming can be hugely expensive. To the point that the fear of bill shock prevents us from staying in touch with home or the office. To launch MTN HelloWorld, a new roaming product based on fixed regional voice and data rates, we tapped into this insight.
In Cameroon, the only thing they love more than soccer is Cameroonian soccer’s biggest star and former captain of the national team, Samuel Eto’o.
Infiniti wanted to take a strong position in its market, through a large-scale overhaul of its marketing strategy to dovetail with the launch of an additional way of doing business. It winnowed out a single approach on which to focus: making insurance simple and easy.
Castle Milk Stout, MetropolitanRepublic and Corporate Image jointly won the award for best content marketing campaign at the African Excellence Awards 2015, for the Castle Milk Stout Unplugged Talent Search case study. The campaign also gained third place in the Food and Beverage category, selected from more than 2 600 entries from around the globe. […]
At the right time in the right place, a brand ambassador can work wonders. Right now, that place is Cameroon, and the face representing MTN is local hero and international soccer superstar, Samuel Eto’o.
A bold re-imagination of the MTN Business brand.
MetropolitanRepublic client MTN Uganda was the mainstay of the Digital Impact Awards Africa held in Kampala, Uganda, on August 21 2015, taking home the prize in five of the categories, including digital brand of the year.
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Some sectors may be threatened by disruptor innovators, writes MetropolitanRepublic head of digital operations Bronwen Auret.
TV channel NTV in Uganda has interviewed Josephine Muvumba, a creative director in MetropolitanRepublic’s Uganda office.